I see all these websites done by an seo specialist and then containing phrases with the key words in bold or italic… like, company blablabla for PIZZA DELIVERING BOSTON is proud to offer blabla…
Does that really help?
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It is generally believed to help a LITTLE BIT. A very little bit. It is often such a little influence that the negative effect on text readability is too great. In general in SEO, if it can be abused, the search engines ignore it.
Note however that bold links are more likely to get clicked on, but that’s a human action.
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